The Television Industry of Pakistan is undergoing a high growth rate. The emergence of new channels both in the entertainment and information arena is setting the scene for a fast paced growth of the overall media; be it production, marketing, telecast or buying.

HUM TV is the first brand of Eye Television Network Limited. It is an exclusive entertainment channel. The content covers the entire family with special focus on females. Being a pure entertainment channels excludes news and current affairs from the programming mix. The cornerstones of our programming are Soaps, Dramas and Game Shows.

The emergence of the new channels is also a social need of the time, so as to counter the cultural invasion from the neighbouring countries. The new entrants in the market need to realize that this can only happen if their own content quality is at least at par, if not better than, the existing channels. We at HUM TV realize this fact and have geared our content to compete with the international channels. This is not an easy task by any means. We need to progress in all fields of production and broadcast. This can only happen if all players in this field, including marketers and advertisers, appreciate the need to expand our horizons and work towards the betterment of the industry thereby leading to professional and personal growth of all the people in this field.

HUM TV is striving for the development of the media industry of Pakistan. This includes setting up of minimum quality standards for the programs, specific guidelines for structuring of all programs, international standards for telecast of programs, promos and commercials. Being the first public limited TV Channel catering to the entertainment needs, HUM TV is setting benchmarks in all fields for the upcoming channels.

HUM TV understands the need of a professional resource. This includes both the infrastructure and the personnel. The team of HUM TV is therefore as important as the content of the channel. HUM TV has employed the best people in the industry. Besides the existing professionals HUM TV is also developing a new generation of professionals. The new generation comprises of graduates from prestigious institutions. The influx of this resource is important in the media industry for the boom of the industry. These graduates are hired and trained by professionals for their personal and professional growth. We at HUM TV are a team of professionals with passion and zeal for the media. This passion is the guiding light for all our endeavours and the forces that keeps us together and propels us forward.

All in all, HUM TV is the channel for the masses furnishing quality entertainment at their doorsteps. It is a channel with a fresh outlook and professional approach. It is the channel that will, Inshallah, be the benchmark for all other channels. It is the channel that is the flag bearer of Pakistan in the international market. It is the channel for the entire family. It is a channel for ALL OF US.