Influential people that are changing the entertainment game in Pakistan!

Latest   February 3, 2020
Momina Duraid's massive transformation in Pakistani’s showbiz will forever carve her name in gold.


Pakistan’s entertainment industry is booming at full speed!

Our cinema industry has kick-started producing quality movies, our dramas have forever been an example to Bollywood, Pakistani singers are more popular than that of India’s and our actors have become huge icons worldwide.

However, there are major faces that are working behind the scenes that are no less than superheroes whose success stories are often untold and unheard.

These personalities are the power brains behind most successful projects and without them, our entertainment circuit will not have been as accomplished as it is today.

We are proud of them, their achievements and hard work that they continue to pump into the industry to date. These are the dream merchants who made their stories and projects evergreen in terms of hits and collections. There might be no instrument to gauge the impact they have made within the industry and outside it. But the ‘wow’ factor in their work speaks volumes of their intellect and efforts.

Hum Spotlight brings you a power list of some of the most influential people in Pakistan’s entertainment industry that rose over time to change the landscape of the entertainment empire.

Farhat Ishtiaq

She might have catapulted to historic international fame after Humsafar, but FarhatIshtiaq has been penning pristine stories ever since she won a story writing competition for Khawateen Digest in 2000.

From then onwards, there was no stopping for the ‘girl with the golden pen’ who gave television remarkable stories like Humsafar, Mata-e-Jaan, Diyar-e-Dil, Udaari, Bin Roye, Yaqeen Ka Safar and the much-recent, Ye Dil Mera.

Those who have been ardently following Farhat’s work will realize that her writing style has evolved steadily throughout her career. She surprises her fans every time with an innovative tale, a different genre and her work speaks volumes of this. How different Humsafar has been from Diyar-e-Dil! Udaari, that sowed a seed against child abuse in Pakistan, was yet again one of her diverse dramas. And then she blessed us with YaqeenKaSafar that became one of the blockbuster stories of its year!

The thriller Ye Dil Mera is proving to be yet again of her best works, keeping the audience hooked with every growing episode.

Collaborating with Hum Network since its 15 years of inception, the veteran has risen as one of Pakistan’s brilliant screenwriters who immerses us into narratives like nobody else!

Has Hum TV turned out to be lucky for Farhat? We couldn’t help asking the writer. Here’s what she had to say:

I want to give my immense congratulations to Hum TV on its 15 years of completion. It has been the only entertainment channel that leads the market, took new initiatives and introduced stories and subjects that nobody wanted to work upon and nobody wanted to talk about it. The network took bold steps and one of the examples of this is Udaari.

Before this drama, nobody could have even thought that they can even make a drama on child abuse. They took such risks and at that time, even us makers were not aware that how the audience will take it. We could have gotten severe backlash but the channel took a daring step and the drama went on-air.

Not only we reaped rave reviews but Udaari also educated a lot of people. It gave them the strength to voice such critical issues and bring awareness.

I hope Hum TV continues to lead the market and keep experimenting with topics that need to be addressed.

Talking about being lucky, I feel it also depends on the intention that you need to work with a good heart, purpose and just don’t focus on cheaps ways to get ratings. Hum TV has also done respectful work with good intentions. This results in generating positivity on screen.

I have a good relation with MominaDuraid and M.D Productions and this has created so much goodness throughout all these years. Whenever you work genuinely and a good intention, the result always gets appreciated by the audience.

Umera Ahmed

Any discussion about top personalities in Pakistan’s entertainment scene is incomplete without Umera Ahmed.

A master of writing and skillful sculpting of characters, Umera is a household name in Pakistan. Her stories can disturb, fascinate and shock you all at once, making her one of the most unprecedented storytellers of the country.

She boasts an unconventional style of developing the plot of a tale, making her narratives so outrageous yet thought-provoking that it blows the audience away. Not to forget, she knows the art of penning down clever, deep dialogues. Her dramas script exhibit plenty of texture that elevates a plot from a footnote to a masterclass of screenwriting.

Her drama Man-o-Salwa in 2007 remains one of her unforgettable works. Similarly, she penned Malaal in 2009, reaping acclaim from critics and viewers alike.  Perhaps a staggering achievement of her career remains Zindagi Gulzar Hai that even made ripples across the borders, attaining attention of Bollywood big-wigs like Karan Johar and Alia Bhatt.

Her recent work ‘Alif’, based on spirituality and Sufism, has been slow in reaping acclaim. But its magic is spreading across the intellectual Pakistani audience, making it the most respected drama of the season.

Aehsun Talish

Remember the iconic comedy show “Hum Sub Umeed Se Hain”?

AehsunTalish was the legendary brain behind this evergreen satire on Pakistani politics. He is amongst the stellar assembly of the country’s directors and actors that have formed a creative force in the industry.

Over his career spanning over more than three decades, Tallish has explored the realms of television and dabbled with different genres to a triumphant extend.

He has not only acted in various projects but also took the director’s seat for various remarkable dramas, including Numm, Alif Allah Aur Insaan, Tabeer, Suno Chanda and Ye Dil Mera to a name a few.

Gearing up for ‘Mushq’ with Imran Ashraf and UrwaHocane, Aehsun has big plans ahead to create a splash in the entertainment world.

Talking to us about Mushq, here’s what Aehsun revealed to us:

Mushq is a play about love, about how can anyone hide or stay away from this notion of love, its smell, and aroma.  The fragrance envelopes you eventually, and that’s what Mushq is all about.

Mohammed Ehteshamuddin

Having strong artistic control over his projects, Mohammed Ehteshamuddin began his journey with the short film ‘Shahrukh Khan Ki Maut’ and has now forged an uncompromising career in a contemporary direction.

He is an equally established actor. So much so, senior entertainment critic ‘OmairAlavi’ has branded him with the title of ‘The Genuine All-Rounder’.

A close glimpse at his career will explain that Mohammed Ehteshamuddin has a knack for defying conventions, steering an avant-garde style of entertainment with crisp, captivating visuals.

Be it his fiery performance in the movie ‘Chambali’ or direction inground-breaking drama ‘Udaari’, intense love saga ‘SadqayTumhare’ or the magical ‘Superstar’, the mastermind boasts a perfectly measured blend of panache, innovation, morals, humor and romance throughout his work.

His directorial debut on the silver screen with Superstar was a box-office success, adding another feather in his cap of achievements.

Coming up for the director is yet another unconventional movie ‘Dum Mastam’, starring Imran Ashraf and Amar Khan in lead roles. Will it be his next big thing? We surely think, Yes!

Kashif Nisar

He might not be a major household name, but almost all of KashifNisar’s projects have found a permanent abode in the hearts of millions of Pakistanis.

He is a true genius at his work, consequently directing phenomenal projects likeKami RehGaee, Ullu Baraaye Farokht Nahi, Sangaat, O Rangreza, Dar Se Jati Hai Sila, Ranjha Ranjha Kardi and Inkaar.

Kashif has a penchant for dabbling in meaningful stories without sacrificing entertainment value and bringing them to life so genuinely on our screens, that we practically start living and dying with the characters. His craft continues to permeate Pakistan’s artistic expression by becoming an instrument for social change.

The director is next collaborating with Kashaf Foundation and teaming yet again with Yumna Zaidi for a cause-base project. Fingers crossed to what next he has in store for us.

Momina Duraid

In a man’s world, there is a woman who is a star in her own realm- Momina Duraid.

Who hasn’t heard of her? She is everything and everywhere in the world of entertainment. Yet she remains modest and continues to rule over the colossal behemoth called ‘MD Productions’. If truth be told, Momina is no less than a renaissance woman. She has brought such a massive transformation in Pakistani’s showbiz that will forever carve her name in gold.

There are myriad projects she has produced, blessing the industry with gems like Dastaan, Humsafar, Kankar, Sher-e-Zaat, Zindagi Gulzar Hai, Man Mayal, Yaqeen Ka Safar, Suno Chanda, Ranjha Ranjha Kardi and many more.

Her journey to becoming one of the biggest producers in Pakistan was not an easy feat. Yet, she stands tall, successful and shattering the glass ceiling to become a role model for the women of the country.

Every day, MD Production discusses aspiring projects, dramas, and movies. A large number of ground-breaking Pakistani dramas have been conceived in this production house under Momina’s supervision.