Kashmir Cooking Oil & Banaspati – The Brand of Generations, is all set for Kashmir 7th Hum Awards!

Arts & Culture   October 2, 2019
And the time is almost near, are you ready for Kashmir 7th HUM Awards?

Earlier in 2018, the memorable night of awards lightened up Toronto and this year Kashmir is back again to spellbind you with Kashmir 7th Hum Awards in Houston.

As the ‘brand of generations’ for over 56 years, Kashmir Cooking Oil & Banaspati has proved to be a trustworthy constant in the lives of the Pakistani consumer as well as their kitchens.

Kashmir has been a proud pioneer in providing its ever-growing consumer base with quality products by innovating as per the evolving market needs. The portfolio houses 3 key variants: Kashmir Banaspati, Kashmir Premium Gold Cooking Oil & Kashmir Canola Oil.

At present, the Banaspati & Cooking Oil brand enjoys its status amongst the top brands in the Oil category. The management along with the marketing team believe in and support innovation across all levels: be it production expansion projects or changing the narrative through their communication.

Year 2018 saw the launch of Kashmir Cooking Oil & Banaspati’s new packaging as well as thematic campaign. Once again the management and brand team along with their communication partners proved why they’ve been successfully ruling the hearts of consumers since 1962.

@alisafina wants you to book your tickets now for the biggest night of the year! 💕#KASHMIRHUMAWARDS | #HUMTV brings Kashmir 7th HUM Awards, presented by Kashmir Cooking Oil and Banaspati, Digitally powered by #SingerPakistan.Book your tickets now: www.ticketmaster.com

Posted by HUM Awards on Tuesday, 1 October 2019


The new look of the packaging design as well as the thematic campaign, both are centered around a strong communication insight relevant to the category and consumer: as a food loving nation, we don’t treat food as a mere physical need… we also use it as a meaningful excuse to express our feelings and to help nurture the artist within all of us that likes to create and be appreciated.

If we talk about the launch thematic, it broke many rules of how this category conventionally advertises. It turned tables by changing the narrative through its smart execution where the superstar male protagonist, Ali Zafar, was seen on-screen cooking & creating to mend his relationship with his young, ambitious wife, the gorgeous Maya Ali. Not only this, the concept beautifully captures the relationship dynamics of today’s couples and how food brings everyone together.

By doing so, Kashmir, as a brand, has not only successfully highlighted the real emotional flavors of life but has also strengthened its place as the essential cooking companion, enabler which uses food as a meaningful excuse to create moments. Not that’s something you don’t get to see often!

We’re all set to witness the most magical night of the year, are you?

Kashmir 7th Hum Awards will be held in Houston on 5th October 2019.

Venue Address: NRG Arena, Houston.

Tickets available at www.ticketmaster.com